From Walter Isaacson's Steve Jobs, regarding Job's superpower Reality Distortion Field:
There was little that could shield you from the force, Hertzfeld discovered. “Amazingly, the reality distortion field seemed to be effective even if you were acutely aware of it. We would often discuss potential techniques for grounding it, but after a while most of us gave up, accepting it as a force of nature.” After Jobs decreed that the sodas in the office refrigerator be replaced by Odwalla organic orange and carrot juices, someone on the team had T-shirts made. “Reality Distortion Field,” they said on the front, and on the back, “It’s in the juice!”
I want that T-shirt!!
The result was that the Macintosh team came to share Jobs’s passion for making a great product, not just a profitable one. “Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way too,” said Hertzfeld. “The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.” He once took the team to see an exhibit of Tiffany glass at the Metropolitan Museum in Manhattan because he believed they could learn from Louis Tiffany’s example of creating great art that could be mass-produced. Recalled Bud Tribble, “We said to ourselves, ‘Hey, if we’re going to make things in our lives, we might as well make them beautiful.’”
The end results are indeed amazing. But the process seemed so painful. If I have the chance to lead a team, I'd rather doing it in a fun way. Life is short anyway, why not having fun?