By "this" I mean what Amazon just did:

Amazon attack iPad mini

or what Samsung did:

Samsung gave a blow at Apple

If you still cannot grasp what I mean, it's the crappy way of advertising the product by comparing with the competitor. At least do it in a funny and classy way like Mac vs PC.

Oh, and if you're interested in the revised versions of the two ads above via iMore

Kindle Fire HD vs iPad Mini revised comparison

and CNet:

Galaxy S3 vs iPhone from Apple fan's point of view



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